The right choice of celebrity talents for a specific type of event can be the difference between the success and failure of a campaign.
Celebrity talents leave a long-lasting impression on its audience, so it is crucial to be meticulous in picking your guests. How do the planners even book celebrity talents?
It is essential to understand the booking process first before considering hiring a celebrity talent, not just the legal processes such as contract signings and negotiations.
This process ensures that the planner retains the right celebrity for an event. Imagine hiring Drake for an art exhibit. What a tragedy would that be!
If you are wondering how planners do their work, or if you’re thinking about hiring a celebrity to give more “oomph” to your events, there are some critical questions you must answer.
How Much Is the Budget?
Before you even book a celebrity talent, you have to know how much money you can spend on entertainment. How much are you willing to offer to make a talent say yes?
The celebrity talent rates aren’t public knowledge; even if you try to search it on Google, a quick comparison among the sites will provide inaccurate results.
What you can do to solve this is to deduct all the expenses from the other aspects of the event.
You can use the remaining money to afford entertainment expenses. Be informed, though: this budget doesn’t include the extras, like food, lodging, transportation, etc.
List down all of the talents you want, and then research about them thoroughly. Will they match your brand/event? Does the person have a lousy press around them?
What are the activities that they were recently involved? Once you’ve pooled the data, you’ll know if the talent is fit for the occasion or not.
Edit your list based on the crucial details that you’ve gathered. The more time you spend profiling, the more resources you’ll save later.
Start Reaching Out to the Talent Agents
Get to know how the celebrity talent agency operates, reach out to them, and learn how to negotiate.
You don’t have to necessarily submit to their quotations: talk your way to a more reasonable rate.
Having the guts to arrange the quote can potentially lower the upfront costs. If you find everything too much of a hassle, you can hire a talent-buyer to do the job for you.
Booking celebrity talent is a straightforward process. It may feel a little bit intimidating at first, but once you do your research and talk to the right agents, you’ll get the hang of it.
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