Being in the entertainment industry equals facing various challenges on a daily basis. The competition is harsh and becoming a dominant and acknowledged figure in this field requires the assistance of genuine, respectable, and experienced professionals who have the expertise to choose the correct PR strategy and help you make the right decisions in order to reach both your career and financial goals. What are the entertainment PR firms that are ruling the world at the moment?
Here is our choice of the top companies and a comprehensive explanation of the criteria we have analyzed.
Evaluation criteria to determine the best entertainment PR firms at present
In the process of defining the entertainment PR firms that are ruling the world, we have analyzed the following factors:
1. The years in this business
The number of years a company has spent in the industry speaks volumes about the employees’ competence and the quality of service the company provides.
When your business has to be moved to another address, which happens at least once during the expansion and growth, it is challenging not to disrupt the workflow or fail the expectations of your clients.
Only the companies that achieve this can undoubtedly rule the niche and the whole world.
2. The range of services
To attract, gain, and retain clients, entertainment PR agencies have to offer a considerably wide range of services to satisfy their requirements and suit their needs.
Understandably, the wider and more diverse the range, the more clients will consider the company to be an excellent choice.
Hence, following the ever-changing list of tips for PR experts is of utmost importance.
3. The number of clients
The number of clients is indicative of how high the demand for the services of a company is.
If some of the well-known, renowned names are among the clients, it is a big plus and a sign that the company might be among those that are influential and prominent in the entertainment branch.
4. The revenue
Finances are always one of the key factors when determining the power and success of a company, so PR companies are not an exception to this rule.
Companies that make larger profits are certainly much more influential and powerful than those which do not.
These are the entertainment PR firms that are ruling the world at the moment
1. The Lede Company
The staff of The Lede Company has sound knowledge of and considerable experience in fashion, music, entertainment, media, and similar industries.
They take great pride in being very successful at providing both individuals and institutions with assistance to build a public image and develop their brands.
The company is organized into three divisions that focus on talents, strategic communications, and branding.
The Talent publicists work with both world stars and newcomers with promising future providing them with assistance and support when attending various events as well as forming branding partnerships, for example.
The Strategic Communications Division works with movie and pop stars, politicians, top executives, and also famous moving studios, fashion brands, media conglomerates, and similar organizations.
Finally, the Brand team is innovative, creative, and continuously developing new strategies and practices to suit the modern business ecosystem and the requirements of the clients.
As one of the entertainment PR firms that are ruling the world, The Lede Company has offices in both Los Angeles and New York, two major world-famous entertainment centers.
A company that has been continuously exceeding the expectations of its clients is DKC, by all means.
Some of the most famous DKC’s clients include Facebook, BMW, HBO, Premier League, Airbnb, and many others.
The company has several offices across the US and it has earned its position among the best PR companies in the entertainment industry by carefully analyzing the relevant data and then building up the best and most effective strategies which always result in high profile media coverage.
The services DKC offers include public relations, media training, thought leadership, analytics, and a set of creative services within the Hangarfour Division.
Hangarfour, as a branch of this firm, specializes in events and experiential brand activations, influencer strategy and marketing, social media strategy and management, and, finally, content creation and execution.
42 West is a New York and also Los Angeles based company that certainly has to be listed among the entertainment PR firms that are ruling the world.
It has gained its high reputation by developing and executing outstanding, innovative, and premium-quality marketing and publicity strategies for an immense number of shows, actors, filmmakers, and authors alike.
In addition, its professionals have also used and shared their expertise with both individuals and corporate clients to achieve a completely new, significantly improved and finally impeccable public profiles.
Generally, a wide range of services 42West offers to its clients includes promoting talents, entertainment marketing, digital marketing, target marketing, brand marketing, strategic communications.
When compared with the evaluation criteria we have listed above, we cannot but admit that 42West deserves a place on this list.
4. Sunshine Sachs
Sunshine Sachs is a company that utilizes all its available knowledge and means to help its clients climb step by step up the entertainment industry ladder every year.
Some of the most famous names that have trusted Sunshine Sachs with their careers and finances include Alicia Keys, Mercedes, Timberland, Google, Demi Lovato, and many others.
These have picked the Sunshine Sachs among numerous competitors last year and have stayed with the company so far.
However, there are some old clients that have never regretted their decision to trust this company when building a brand and public image is in question.
The most prominent names among these are MTV Music Awards, Hollywood Foreign Press Association, Justin Timberlake, Jane Fonda, Jennifer Lopez, and Natalie Portman.
Choose a PR firm smartly
Whether you are in the entertainment or any other industry, it is important to know how to hire a public relations firm and what qualities to look for.
Hiring professionals that will help you to stand out and build a recognizable image among a vast number of similar individuals or companies is critical for success.
So, conduct thorough research, analyze what experts you can actually afford and make a choice.
Choosing one of the above-listed entertainment PR firms that are ruling the world is always a good decision.