Art is subjective. You never know who’s going to like your style, so the best way to promote your art is to get it in front of the largest group of people possible. In 2023, the easiest way to reach a majority of people (literally) is through social media.
Incredibly, there are 302.35 million active social media users in the U.S. alone. That means 90% of the U.S. population uses some form of social media! If you want to showcase your work to the grand majority of the population, here are four social media marketing tips to promote your art effectively.
Design eye-catching social media posts
There are millions of posts to social media every day. If you want your art promotion marketing efforts to stand out, you have to create better content than everyone else. When it comes to social media marketing, it’s all about quality content.
Yes, posting images of your work is a great start, but it’s not the only way to promote your art. It’s also a good idea to create informational posts to showcase a variety of work, promote your next art show, or tell your fans other ways to enjoy your art.
Since you’re busy working on your next masterpiece, you may not have time to create social media marketing content from scratch. Luckily, it’s easy to create promotional content with PosterMyWall’s massive library of social media templates. Simply choose the template that best fits your style and the art you want to promote, fill in your information, and you’re ready to upload to social media. It’s the best way to get professional-level social posts that will stand out without needing hours to build designs from scratch.
Use all the channels at your disposal (and use them correctly)
Not all people use the same social media channel. And if you want to reach everyone, you might need to use multiple social media platforms to achieve your goal. Unfortunately, it’s not enough to simply use each platform; you also need to know how to use them. Each platform has its own “rules” and best practices.
These are just a few of the most popular social media platforms in 2023 you can use to promote your art:
- Facebook – The largest social media platform. Good for almost any type of content, including images, video, and text.
- Instagram – Ideal for still images and short videos. Use plenty of hashtags to make your art marketing posts appear to a wider audience.
- Twitch – Interact with your fans in real-time as you work on your art over live streaming. It’s a great way to engage with your followers in a more personal way.
- Twitter – Best for short text-only posts. Ideal for announcing shows, showcasing your personality, and talking directly with your fans.
- TikTok – The best social platform for short videos. Also popular with a younger demographic.
Each platform has its strengths and weaknesses. Before you begin a social media marketing campaign on a specific platform, make sure you understand the best practices for that platform. There’s nothing more embarrassing than using social media incorrectly!
Showcase your unique personality
Art is an extension of your personality, and so should be your social media marketing! Art fans love to see the person behind the work. In fact, they may even fall in love with you before they do your artwork. So don’t be afraid to showcase your unique personality in your social media posts.
Sharing your artistic journey, whether it be steps in the process, inspiration, some fun behind-the-scenes content, or even just a photo of yourself next to your work can help your fans connect with you and your work. It adds a new level of fun to following you, which will help you increase your following and promote your future work. Plus, it adds a new level of authenticity to your marketing — which in today’s world, is a breath of fresh air for anyone on social media!
Be social with your followers
Many social media marketing professionals forget one of the major points of social media: to be social! While you’re working on your perfect art promotion campaign, don’t forget to interact with your followers. Reply to comments, respond to direct messages, like other posts, and engage with other social media users.
By creating a nice back and forth between you and your fans (or even potential fans), you can make yourself more accessible and make others feel like they know you personally. The more engaged your fans feel, the more likely they’ll support and spread your content.
Grow your artistic following on social media
Social media is a major marketing force in today’s world. As an artist, you want to get your work in front of as many people as possible, and social media is definitely the best way to achieve that goal quickly. When designing your social media marketing efforts, don’t forget to only post high-quality content, use each platform correctly, showcase your unique personality, and be social with your followers.
The more you post and build engagement with your followers, the more successful your social media marketing campaigns will be. With an effective marketing campaign, you’ll have millions of people enjoying your artwork in no time!
